Families on the Frontline

 As I near the end of the semester I am taken aback by how much I have learned about business, especially online business. I used to always think that starting a business was so simple. Let me tell you it is not simple! ...but it is not very hard either. Yes, there are many steps to having a successful business, but if you take it step by step you will eventually have a fully running business.     Throughout this process, I would say that the hardest parts were with Google Ads, Analytics, and SEO. I did not know very much about any of them so I had to do more research and figure out the steps. Luckily because of the class I am taking it made it all so much easier. Plus, my professor was very good at explaining things in videos and in the assignments.     This class has given me the knowledge I need to succeed on my own in creating my own business. I will probably wait until I have more time to continue moving forward, but at the moment I am excited to one day try again! 

 One thing that I have found good about social media is being able to market new business on it! It's a great tool to build a name for your company. If you can post good, interactive content you will be able to meet a good chunk of people. Especially if using some advertising within the social media platform. I will be digging deeper into that once this semester of school ends for me. One platform that I am excited about using is Instagram. I already have an account and I am excited to be able to spend more time creating content on it. I plan to share date ideas and then create challenges for couples. I have always been a fan of the challenges on Instagram so I am excited to add to that mix but in a way that strengthens couples. It will be a fun way to continue my business without paying for a website to sell dates.

 Have you ever looked up a business on Google and thought it was really cool? Like the pictures make it look all nice and you are excited to go visit it. But when you do, it really doesn't meet the expectations you put on it? That same thing can happen when people see our ads on Google. We are telling them something which then leads them to have expectations. Hopefully, the ad was good and they are excited to see the website. However, hopefully, your potential customers don't get them same feeling I do when I go to a bad restaurant. What people first see when they come to your website is so important. We call it a landing page and this is because it is the first place people land in their destination for your products/business. It should grasp the audience's attention and bring light to your business.