Families on the Frontline

 One thing that I have found good about social media is being able to market new business on it! It's a great tool to build a name for your company. If you can post good, interactive content you will be able to meet a good chunk of people. Especially if using some advertising within the social media platform. I will be digging deeper into that once this semester of school ends for me. One platform that I am excited about using is Instagram. I already have an account and I am excited to be able to spend more time creating content on it. I plan to share date ideas and then create challenges for couples. I have always been a fan of the challenges on Instagram so I am excited to add to that mix but in a way that strengthens couples. It will be a fun way to continue my business without paying for a website to sell dates.

 Have you ever looked up a business on Google and thought it was really cool? Like the pictures make it look all nice and you are excited to go visit it. But when you do, it really doesn't meet the expectations you put on it? That same thing can happen when people see our ads on Google. We are telling them something which then leads them to have expectations. Hopefully, the ad was good and they are excited to see the website. However, hopefully, your potential customers don't get them same feeling I do when I go to a bad restaurant. What people first see when they come to your website is so important. We call it a landing page and this is because it is the first place people land in their destination for your products/business. It should grasp the audience's attention and bring light to your business. 

       This week in my business class I was able to learn about the importance of tracking the information for my business. Through Google, there are so many possibilities to expand your business. A great tool is the ROI tracking information. It is able to see when and how long your users stay on your website. It can also potentially track what gender the user is as well. Through Google, you can also see what is going on at a certain point on your website. For instance, I chose to see the analytics for when customers put something in the cart. This then helps me to see what customers are interested in, even if they don't buy it.      This is key information because I can then change my business from what analytics I get back. If people are spending a short amount of time on my website and not buying anything I can then realize that I need a great hook to captivate the audience on what I am selling.     There are so many things that go into tracking a business and there are a lot of

       This week I prepped my business by adding Google Analytics to my website. By doing this it is a way of tracking how long my customers spend on my website. It will help me to see what will be most intriguing to my customers in regard to what I am selling. Of course, to do this, it will come with a lot of trial and error to see what will work best but over time I hope to figure out what will drive more sales.     This type of analysis can also be compared with how we live our lives. We go day by day trying to figure out the most effective and efficient way to do things. Then, slowly over time, we are able to perfect those tasks and add them to our skills. We also can compare this to our efforts in trying to be a better person daily. It takes time to figure out who we want to be and how we can best help others. Over time as we help others we are able to create friendships. There are so many ways to analyze our lives but I'm looking forward to this new attempt at analyzing my bu

It's amazing to me how we all have such unique thinking patterns. Someone may be talking about grass and referring to the green lawn, while someone else may be referring to the grass as the grass that is a drug. Of, course this would lead to confusion while others fully get it. Luckily I am not having conversations about drugs but about Google Ads.      Google Ads is a great way to promote business, however, you must understand what others will be looking for. It was another week of pretending to go inside my customer's brains to see what would intrigue them about my business. Wondering what headlines they would click on if they saw it. Let me tell you it is difficult to come up with different phrases for "Date Ideas"... However, I was able to find some good phrases that will hopefully lead people to my website!     If any of you are planning to start a business I fully recommend using Google ads to promote it. They offer so many good videos and explain things in grea

 Have you guys ever played Taboo? Well, this week I feel like I was playing Taboo but in the opposite way. So instead of trying to avoid the word you just come up with as many words as you can that are similar.      However, instead of a game, this was actually for company advertisement. It's something you do with Google Ads, and they call it keywords. I will be using it to attract more people to my website.      Google uses these things called keywords. You basically find words that people would normally type into Google and then select these as words to associate with your website/business. It's an interesting concept and a unique one too. It made me get creative in my ideas and word usage!     This helped remind me of the importance of communication in our lives. To have the best relationship we all need to have good communication skills. Those skills don't just have to be verbal either. They come in many ways but it's amazing how much a good conversation can do for